Paper Boat, the fruit drink company that was launched in 2013, has quickly made an image for itself.
The company, that was backed by Infosys founder Narayana Murthy, has relied on terrific marketing and brand positioning, playing on the nostalgia of the viewers. While its earlier ads spoke about childhood and grandmothers, the new ad by Paper Boat presents the childhood song – Hum Honge Kaamyaab – in completely new light.
In the wake of a start-up revolution happening in India, Paper Boat used the wonderful song that we all learnt in childhood, and gave it a new twist.
If you are an aspiring entrepreneur, or have a company of your own, you’ll surely relate to this video. It has been voiced by Sunidhi Chauhan, and features the founders of AIB, Milaap, Teach for India, and Chumbak.