Swachh Bharat promotion by Kangana and Amitabh carries a dynamic message

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By Priyanka Kanoj

India’s Prime Minister Mr.Narendra Modi flagged the ambitious venture “Swachh Bharat Abhiyan” with a motive to attain ‘clean India’. This mission was launched on the occasion of Mahatma Gandhi’s 145th birth anniversary in 2014.
Narendra Modi’s cabinet of ministers joined the mission, and soon the number of members to take the ‘Swachh Bharat Campaign’ increased. Many dignitaries, celebrities,businessmen promoted this campaign, as they are a good medium by which the campaign will reach the common man.
Many of the Bollywood celebrities took part in this activity, increasing the engagement. In a recent video, Kangana Ranaut, Amitabh Bachchan and the other actors Isha Koppikar, Omkar Kapoor and Ravi Kishan tried to convey the most commendable point about neatness.
The video stars Kangana as the ‘Lakshmi Goddess’, who is believed to be the Goddess of wealth in India. Titled as “Don’t Let Her Go”, the video is directed by Pradeep Sarkar. The Goddess disappears in front of everyone who litters garbage.
Amitabh Bachchan appears towards the end of the video says, “I, Amitabh Bachchan, request you to keep your environment clean. Swachh Bharat should not only be Prime Minister’s dream but all of ours.”

 

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