This Ad Featuring Regina Cassandra Is Breaking The Internet


We all know the bubbly actress Regina Cassandra for her films, but she has gone viral for a recent advertisement for BIBA, an apparel brand that produced the advertisement.
In the ad, Regina is seen getting ready for an arranged marriage, but it has completely twisted the notion of arranged marriages on its head. The ad has been praised for changing century old traditions, using the tagline #ChangeIsBeautiful.

The ad challenges our existing ideas of the ‘responsibilities’ for men and women, and attempts to bring in a breath of fresh air. Watch the ad here: