Dhoni idi peru kadu oka history, oka euphoria, oka sensation oka vide and oka brand. 2004 mundu varaku assala peru evariki teliyadu Srilanka tho jarigina One Day Match lo 183 incredible ton athadini on night lo deshaniki parichayam chesindi. Akkadi nundi atahnu venu tirigi chuskoledu cricket ground loki digithe thadi sixers and helicopter shots kosam audience wait chese la chesadu.
Long hair, fastest wicket keeping, merupu vegam tho athadu kotte sixers and boundaries ki cricket dunia banisa aipoindi. Sare idi pakkana pedithe young cricket team ni tiskoni 2007 lo T20 World Cup lo athadu team ni tournament winner ga nadipinchina teeru Oka Nayakudu vacchadu ra anela chesindi.
Anthe Akkadi nundi Dhoni oka name kadu Oka Brand aipoindi. Athani kosam Indian and International companies endorsements kosam que kattayi…oka brand nundi start aina MSD endorsements athadini one of the most richest cricketer and most brand value unna cricketer ga marchesayi surpassing Sachin and other World Cricketers at this time.
Endorsements Journey of MSD AKA Dhoni:
1. MS Dhoni started his Endorsements with Mysore Sandal Soap & TVS Motors
In 2004 Dhoni signed Mysore Sandal Soap (Dhoni’s first advertisement commercial for Karnataka Soaps and Detergents Pvt. Ltd) and later he signed for TVS Motors as Brand Ambassador.
TVS vallu aithe oka step mundukesi Dhoni daily tage 2 litres milk topic ni ad lo tama vehicle mileage tho compare chesthu chesina TVS Ad full popular aindi appatlo.
2. Not Sachin Dhoni became Pepsi face & he signed the first big brand & endorsement deal in 2005:
2004 lo International career start chesina Dhoni chala takkuva time lo Pepsi lanti pedda brand ki ambassador la sign chesadu. His association with PepsiCo started in 2005. ‘Oh yes abhi’ and ‘Change the game’ were some of the popular and biggest campaigns featuring him. He was brand ambassador for Pepsi Co for 11 years.
3. From 20004-20007 Dhoni has signed 17 brands that included the likes of Hero, Big Bazaar and Boost:
Dhoni became so popular in no time, the reason why brands like HEro, Big Bazaar, Boost made an agreement with Dhoni in just 3 years after he started playing Team India.
4. Superstars of Cinema & Cricket together for Videocon in 2007:
Pepsi, TVS, Hero Honda lanti popular brands taruvatha Dhoni sign chesina taruvatha Dhoni Indian Cinema Superstar Shahrukh Khan tho kalisi Videocon ad lo kanipinchadu. Idi appatlo sensation and crazy ad with a huge deal Dhoni has signed for.
5. Big IPL Contract in 2008:
Ika 2008 lo Indian Premier League Start aindi, league lo jarigina bidding lo Dhoni ni Chennai Super Kings franchise 6 Crores ki purchase which is the highest bid for any player that year.
6. Dhoni Surpassed Sachin in brand Value after he signed for Rhiti Sports & Management in 2010:
2007 T20 World Cup and IPL lo CSK Team legacy taruvatha Dhoni ki perigina popularity athadi brand value ni kuda penchindi. Appatike 30+ brands unna Dhoni malli inka brands vastudndam tho ‘Rhiti Sports & management’ vallu Dhoni ni own chesukuni athadiki 200 Crore contract sign cheyinchukundi.
Ee contract tho Dhoni surpassed Sachin brand value of Rs 160 crores with whopping 200 crore MOU with Rhiti Sports.
7. Most costliest biopic after Dhoni sold rights for Rs 80 Crores:
Ika Mahendra Singh Dhoni meedha biopic create chesina sensation antha intha kadu. Movie start avvakamundhe Dhoni rights ni rs 80 crores ki ammadu ante athani popularity elantidho ardam chesukovacchu. And MS Dhoni – the Untold Story release ayyi 200 Crores business chesindi all credits to Sushanth Singh Rajput for playing Dhoni.
8. Richest cricketer with endorsement earnings ath his time:
Dhoni used to charge between ₹8-10 crore for each endorsement. His total annual earnings from brand endorsements stood at ₹ 120 crore to ₹ 150 crores in between 2008 to 2018.
List of All Brands MSD has signed & being Brand Ambassador in his whole career till date:
- Mysore Sandal
- Hero Honda
- India Cements
- Gulf Oil
- Bharat Matrimony
- Dream 11
- Indigo Paints
- Go Daddy
- Cars 24
- Indian Terrain
- Ashok Leyland
- Spartan Sports
- Amity University
- Life Insurance