Ringing Bells a domestic handset maker will be launching India’s most affordable smartphone for under Rs 500 later this week. This make in India move that is set to shake up the booming handset market in the country.
Defence Minister Manohar Parrikkar will launch the first smartphone labeled ‘Freedom 251’ on February 17.
“The phone will be popularly priced at under Rs 500… this event and launch stands as a true testimony of success of the latest initiatives taken by the Government of India” according to the firm’s press release.
At this point it is ironical to note that, it was only last year that DataWind had announced a tie up with Reliance Communications (RCOM) to launch the world’s most affordable smartphone, priced at Rs 999. The phone however is yet to hit the market.
Established last year, Ringing Bells will start with the assembly of handsets in Phase-I and aims at full indigenous development of the feature-rich smartphones, it said.
It did not disclose any other details about manufacturing, products and pricing.
A fairly new entrant in the Indian mobile phone market, Ringing Bells had just recently launched one of India’s cheapest 4G smartphone at Rs 2,999, recently. Here’s hoping that this launch will revolutionize the industry of smartphones, and pave the way to highly competitive features.