Tata Sky is known to churn out creative ads as part of its marketing campaigns.
However, they might just have made the best ad of the year in the form a video. The video features musicians from Kashmir playing Christmas carols on their traditional Kashmiri instruments like Rabab.
You might have heard lots of Christmas carols, but none as soothing and inspiring as this one. The video ends with a beautiful message, asking the viewers not to lose hope in humanity yet.
Kudos, Tata Sky! This is way better than the ads you made with Aamir Khan and Kangana Ranaut.