The setting is pretty common. It’s a board meeting. The handouts are being passed out for the probable canditates for a promotion. One of these candidates is a woman, who evry assumes made it to the list because she is her boss’s favorite. Major judgment ensues. But what happens next will make you question the stereotypical bias that as a society we have .
Titan brings out this ad, on the occasion of women’s day and have proved a major point towards shunning away judgments. It celebrates the spirit of womenhood like never before.
Watch it here :
Titan RagaTitan wants to #breakthebias this Women’s Day. Wait for the twist at the end.
Posted by MAXI – Marketing Association of XLRI on Sunday, March 6, 2016
