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From ISC to Adidas: 11 Companies Who Have Sponsored Indian Cricket Team’s Jersey and Kit


Contributed by: Yashwanth kumar

From ISC to Adidas: 11 Companies who have sponsored Indian Team’s Kit and Shirt

Indian sports teams have always demonstrated their talent, skill, and dedication when it comes to representing their country on an international level. However, their success may also be attributed to the assistance and sponsorship of numerous businesses, whose famous emblems have been embroidered on the Indian team’s uniforms. These sponsorships have supported the club financially throughout the years but have also helped strengthen its overall brand and increase its popularity. Numerous businesses, ranging from homegrown brands to international giants, have offered to sponsor the Indian team’s uniform, creating a mutually beneficial partnership between industry and sport.

Throughout Indian cricket’s history, a number of notable businesses have had the honor of sponsoring the team’s uniform and shirts. From ISC and ASICS to Nike and Adidas, these companies have helped the squad look good and provided them with the best gear so they can play at their best. It would be fascinating to watch the future sponsors leave their stamp on this historic team’s apparel as the Indian cricket team continues to dominate the international scene. Here are 11 companies that had the privilege of sponsoring the Indian Cricket team.

1. ISC (1992):
ISC, or International Sports Clothing, was the official kit sponsor for the Indian cricket team during the 1992 Cricket World Cup. Although no longer associated with the team, ISC played a significant role in outfitting the players during these prestigious tournaments.

2. ASICS (1999):
ASICS, a renowned sports equipment company, took over the kit sponsorship for the Indian team following the 1999 Cricket World Cup. During their year of association, ASICS ensured that the Indian players wore quality apparel and footwear on the field.

3. Nike (2006-2020):
After a brief period without an official kit sponsor, Nike secured the contract in December 2005, becoming the team’s supplier for the next five years. Their association extended twice, first in 2011 and then in 2016, cementing Nike’s position as a long-standing supporter of Indian cricket.

4. MPL Sports Apparel & Accessories (2020-2023):
In September 2020, Nike’s contract came to an end, and MPL Sports Apparel & Accessories, a subsidiary of the Mobile Premier League, took over as the kit manufacturer. This association was intended to run until December 2023, providing the team with fresh and distinctive jerseys.

5. Kewal Kiran Clothing Limited (KKCL) and Killer Jeans (January-May 2023):
In January 2023, MPL appointed Kewal Kiran Clothing Limited (KKCL) and Killer Jeans as interim sponsors, bridging the gap until May 2023. KKCL, a renowned clothing company, and its subsidiary Killer Jeans temporarily provided the team with their iconic apparel.

6. Adidas (June 2023-March 2028):
Starting in June 2023, Adidas, a globally recognized sportswear brand, began a five-year sponsorship deal with the Indian cricket team. The association was officially announced in May 2023 and is set to last until March 2028, providing the team with top-notch kits during this period.

Shirt Sponsors:
Apart from the kit sponsors, various companies have also adorned the Indian team’s shirts over the years. Let’s take a look at some of them:

7. ITC Limited (Wills & ITC Hotels) (1993-2001):
ITC Limited, a prominent Indian conglomerate, served as the shirt sponsor for the Indian team from 1993 to 2001. The sponsorship by ITC’s brands, Wills and ITC Hotels, added a touch of elegance to the team’s jerseys during this period.

8. Sahara (2001-2013):
From 2001 to 2013, the Indian team’s shirts were emblazoned with the logo of Sahara, a diversified Indian business conglomerate. Sahara’s association with the team spanned a successful phase in Indian cricket, including a historic victory in the 2011 Cricket World Cup.

9. Star India (2014-2017):
Star India, one of India’s leading media conglomerates, became the shirt sponsor for the Indian cricket team from 2014 to 2017. This partnership showcased the strong bond between cricket and television broadcasting in India.

10. OPPO (2017-2019):
OPPO, a prominent smartphone manufacturer, took over the sponsorship rights for the Indian team’s shirts from 2017 to 2019. The association brought together two entities focused on innovation and excellence in their respective domains.

11. Byju’s (2019-2023):
Since 2019, Byju’s, India’s largest ed-tech company, has proudly adorned the shirts of the Indian cricket team. This ongoing sponsorship represents the collaboration between two trailblazers in their fields, fostering a synergy between sports and education.