The Indian Peacock: Reviving Tradition, One Stitch at a Time – In a world dominated by fast fashion and fleeting trends, one brand is carving a niche that celebrates the timeless elegance of Indian textiles and craftsmanship. Indian Peacock, a label that resonates with heritage, sustainability, and affordability, has emerged as a thoughtful addition to the Fashion Realm. Indian Peacock’s journey began six years ago with a simple idea to re-imagine Indian textiles in modern aesthetics. Preethi, an architect by profession, was drawn into the world of Indian Textiles to make a difference. The idea was simple yet Significant: to bring the artistry of Indian textiles and handcrafted fabrics into the everyday wardrobe. The journey took them to weaver colonies, where the magic happened—beautiful fabrics created with skill and precision, honouring the legacy of artisans.
The garments are more than just products; they are stories woven by the hands of artisans. Be it the ethereal Jamdani fabric from West Bengal or the vibrant Ikat from Pochampally, every textile speaks of tradition and dedication. In an era where sustainable fashion is the need of the hour, Indian Peacock goes the extra mile. The brand’s commitment to eco-consciousness is evident in every step of its production process. The fabrics are sourced locally, maintain good working conditions, practice fare wages, and have slow production practices and garments are made on made to order basis to maximize optimization and ensuring minimal to zero wastage. This ethos isn’t just a trend; it’s a conscious effort to make sustainable fashion accessible to all.
Indian Peacock’s approach is as holistic as it is innovative. By keeping margins low and prices affordable, they aim to create a demand that empowers weavers and craftsmen. The brand has moved beyond traditional and occasional wear, advocating the integration of handcrafted garments into daily wardrobes. With more than 40,000 Instagram followers and growing, Indian Peacock’s journey continues to evolve. The brand has carefully expanded its reach through exhibitions and strategic market placements. Their selection of marketplaces, such as Jaypore, Go-Native and Amala Earth, reflects their commitment to reaching a wider audience while preserving the essence of slow fashion.
With a nomenclature as captivating as their creations, Indian Peacock breathes life into fashion through their collections bearing Sanskrit names like Ekam, aham, Ananda, and may more each reflecting the essence of color and design. What began with a modest team of four has now flourished into a powerhouse of 14 dedicated individuals, overseeing everything from sourcing, production to quality checks. Their commitment to excellence extends to in-house operations, with 10 machines, meticulous washing, and ironing before each cut. Situated in Hyderabad, their journey began with a primary focus on Ikat, but they’ve since embarked on an exploration of diverse fabrics, with an eye toward incorporating handmade textiles. Indian Peacock envisions a future where anything related to Indian textiles invariably rings with their name, and they’re all set to make a mark in women’s wear in the upcoming year.
As the festivities are just around the corner, there’s no better time to explore their offerings and experience the artistry of Indian textiles first-hand. Visit their website today to discover the perfect garment that not only adds elegance to your festivities but also supports a vision of sustainable and fashion. Make a conscious choice and embrace thoughtful fashion with Indian Peacock this festive season, what better time than now when they are having a festive sale.
Use coupon code: festive10
Website – www.indianpeacock.com
Instagram – https://www.instagram.com/theindianpeacock/