Anand Milk Union Limited AKA – AMUL, is the largest dairy unit in India. Just as the tagline ‘The Taste Of India’ Amul evolved as the most beloved brand in India for their hygiene and quality dairy products. Started off as a small group of farmers today AMUL is India’s biggest dairy unit with the most productive business and customers.
1. Anand Milk Union Limited Is Known As AMUL In short, started as a small dairy unit in the state of Gujarat to the India’s Largest Dairy, AMUL has come a long way.
How was AMUL formed? Who is behind the AMUL? – Here’s The Utterly Butterly Success Story Of AMUL.
2. Amul was established on 14 December 1946 in Anand, Gujarat, India. It was initially established as ‘Kaira District Co-operative Milk Producers’ Union by Tribhuvandas K. Patel the founder of AMUL and local farmer leader then.
3. Kaira Co-operative was started against Polson Dairy in Anand, which procured milk from local farmers of Kaira District at very low rates and sold it to the then Bombay government.
4. To ease the business and avoid the middleman, Tribhuvandas Kishibhai Patel made the Bombay government procure milk directly from the Kaira cooperative. Farmers started to sell their milk directly to the government through their own co-operative.
5. Under the leadership of Tribhuvandas Patel, the cooperative was further developed and then Verghese Kurien and Harichand Megha Dalaya the founders Joined hands with Tribhuvandas.
6. Kaira Milk Union services spread from Anand to other parts of Gujarat in no time after Dalaya’s invention of making skim milk powder from buffalo milk and Chemist Kurien’s advertising and marketing strategies revolutionized India’s organized dairy industry.
7. Kaira Milk Union was later named As AMUL – Anand Milk Union Limited by Kurien. AMUL established a big dairy unit in the country then and the AMUL model was implemented all over India resulting in The White Revolution (Operation Flood).
8. The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) was set up to organize AMUL and other dairy units in the Gujarat state. With 31 plants in India Amul sells around 400,000–500,000 liters of UHT milk, dairy products like butter, curd, and others per day.
9. AMUL Girl Mascot was created in 1966 by Eustace Fernandes, the art director of DaCunha Communications after the suggestions from Verghese Kurien to give AMUL a brand sign among the public.