Lux is the oldest mass produced soap brand in the world. A brand that was created by global FMCG giant Uniliver in the year 1925, Lux is today among the most popular brands in the world. In the year 2009, it was estimated that the value of the brand – Lux – is 1 billion Euros.
Historically, Lux has been synonymous with great ads, and glamorous women endorsing the soap across the world. India is no stranger to the phenomenon of Lux, and has had its biggest stars endorsing the luxury soap since the 1950s.
Here is a walk down memory lane, as we look at some of the iconic Indian women who endorsed the soap in these vintage Lux ads over the years.
