Virat Kohli, the dynamic and charismatic Indian cricketer, has not only captivated the world of sports but also established himself as a highly sought-after brand ambassador for various renowned brands. Known for his exceptional batting skills, unwavering determination, and unmatched passion for the game, Kohli has seamlessly transitioned into the world of brand endorsements, becoming the face of numerous well-known companies. With his immense popularity and influential persona, Kohli has successfully showcased his versatility by representing diverse industries, ranging from sports and lifestyle to technology and wellness. As a brand ambassador, Kohli brings his unparalleled charm, authenticity, and relatability, creating a powerful connection with consumers and leaving an indelible impact on the brands he endorses. Few brands promoted by Virat Kohli are as follow
1. Puma
Virat Kohli signed a long-term endorsement deal with Puma in 2017, becoming the face of the brand in India. The deal is worth 110Cr. The collaboration aimed to leverage Kohli’s popularity and influence to promote Puma’s wide range of sports apparel, footwear, and accessories. Puma launched a signature line of athletic wear called “One8” in collaboration with Virat Kohli, incorporating his personal style and preferences. The Puma association with Virat Kohli helped strengthen the brand’s presence in the Indian market and solidify its global position as a leading sports brand.
2. MRF
Virat Kohli became the brand ambassador for MRF Tyres, an Indian tire manufacturer, in 2016. As part of the association, Kohli’s bat often featured MRF stickers, showcasing the synergy between his cricketing prowess and the brand’s high-performance tires. Kohli’s association with MRF was an acknowledgment of his excellence in the game and his ability to represent a brand that stands for quality and performance. Virat Kohli signed a deal with MRF in 2017 and renewed it for 8 years. This deal was signed for 100Cr, 12.5Cr per year.
3. Audi
Virat Kohli’s association with Audi India has been a notable endorsement deal that showcases the combination of luxury and sportiness. As part of the collaboration, Kohli was often seen with Audi’s high-end cars, endorsing their luxurious and technologically advanced offerings. Kohli’s association with Audi India extended beyond traditional brand promotions, with him actively participating in events, launches, and initiatives. The partnership showcased the synergy between Kohli’s dynamic personality and Audi’s commitment to delivering premium driving experiences.
4. Boost
Virat Kohli has had a long-standing association with the energy drink brand Boost. Kohli became the brand ambassador for Boost in 2011 and has been endorsing the product since then. As the face of Boost, Kohli has appeared in various advertisements. His association has helped Boost strengthen its brand presence in India and connect with the youth, given Kohli’s immense popularity and influence, especially among cricket fans. The association has also contributed to Boost’s marketing efforts and has helped increase its market share in the energy drink segment in India.
5. Uber
Virat Kohli has an association with Uber India as their brand ambassador. Uber officially signed Virat Kohli as its Brand Ambassador in March 2018. Kohli’s association with Uber resonated with the brand’s target audience, which included young, urban, and tech-savvy individuals. The partnership helped strengthen Uber’s brand presence in India and increased business with cricket enthusiasts. Kohli has actively been involved in a series of marketing and customer experience initiatives that
were rolled out by Uber India.
6. Wrogn
Virat Kohli is closely associated with the brand Wrogn. He is not just a brand ambassador but also a co-owner and collaborator in the brand. Wrogn is a fashion brand launched by Universal Sportsbiz Pvt Ltd (USPL) in partnership with Virat Kohli. Kohli has been actively involved in designing and promoting clothing under the Wrogn label. The brand focuses on casual wear and offers a range of clothing options for men. The brand’s philosophy is to celebrate individuality and embrace uniqueness, which resonates with Kohli’s personality. Wrogn offers a range of casual wear for men, including t-shirts, shirts, jeans, jackets, and accessories.
7. Manyavar
Virat Kohli has a prominent association with Manyavar, an Indian ethnic wear brand. KKohli has been the brand ambassador for Manyavar, representing the brand’s range of ethnic clothing for men. Kohli’s association with Manyavar has helped elevate the brand’s visibility and appeal among a wider audience. Manyavar has often collaborated with Kohli for special occasions and festive campaigns, leveraging his star power and fan following. Overall, Kohli’s association with Manyavar has contributed to the brand’s growth and success in the ethnic wear segment.
8. Volini
Virat Kohli has been associated with Volini, a popular pain relief brand in India. In 2019, Kohli was appointed as the brand ambassador for Volini, and he has been featured in various advertising campaigns and promotional activities for the brand. His association with Volini aimed to highlight the importance of pain relief and recovery in sports and active lifestyles. Volini is manufactured, marketed, and sold by Sun Pharma in India. The product was created by Ranbaxy Laboratories but has been a part of Sun Pharma ever since Ranbaxy was acquired by the latter in 2014.
9. Too Yumm
Virat Kohli is associated with Too Yumm!, a brand of healthy snacks in India. Kohli has been the brand ambassador for Too Yumm! since 2017. He has been featured in advertising campaigns promoting the brand’s range of baked snacks that claim to be low in calories and high in nutrition. Too Yumm is owned by the RPSG group. RPSG group also owns the IPL team, Lucknow Super Giants.
10. MPL
Virat Kohli has a great association with MPL (Mobile Premier League). In 2019, Kohli was appointed as the brand ambassador for MPL, a fantasy sports and gaming platform in India. The association aimed to leverage Kohli’s popularity and influence to promote the brand and engage with fans. MPL has recently launched a new campaign “ Darr ko hatao, bada khel jao” starring Virat Kohli. Kohli’s strong cricketing reputation and fan following made him an ideal fit for promoting MPL. He actively participated in promotional activities and advertisements for the brand.
