The Kalashnikov Concern, makers of the AK-47 assault rifle have always been a name to reckon with in the categorical arms dealing anf manufacturing of killing machines. So to say not exactly associated with Fabric and Clothing. Well, that’s all about to change as the Russian arms company is about to diversify into fashion.
Kalashnikov will create “military-style” casual clothing and open 60 stores across Russia after sanctions against Russian exports were imposed, cutting off sales in territories like Europe and the US, where 70 per cent of its hunting and sporting weapons were sold.
Kalashnikov’s marketing director, Vladimir Dmitriyev, told pro-Kremlin newspaper, Izvestia, “Kalashnikov [is] a global brand, and we rightly believe that clothing and souvenir products with our symbol will be in demand among buyers… I do not understand how it could be that we do not have our own line of branded clothing and accessories. Giants such as Caterpillar and Ferrari, just from the sale of apparel under its own brand are up 10 per cent on revenue.” Because that’s exactly the same thing.
Local fashion designer, Vyacheslav Zaitsev, adds “Military style, military theme clothing is very popular around the world… If we approach the creation of professional clothing line, I think it will be a very good business. [Kalashnikov] is a brand that is associated worldwide with one of the main symbols of Russia.” How comfy is it going to be? Well only time and fabric will tell.
