Amitabh Bachchan to replace Aamir Khan as the ambassador of Incredible India

Aamir Khan, who has been in the eye of controversy for the last year for his comments on social media, has been removed as the ambassador of the Incredible India campaign.

Surprisingly, Aamir Khan also featured on the list for the most hated celebrities in India just a few days ago. Ever since he has commented about intolerance in India, Aamir Khan has been trolled by social media for failing to ‘stand up’ for the nation.

Aamir Khan’s ‘Incredible India’ campaign ran for nearly ten years. It has been revealed that Aamir Khan was signed through an advertising agency – McCann Erickson – and the period of the contract has expired.

Aamir Khan, however, has suggested that India will remain incredible irrespective of his contribution to the campaign or not. “It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services,” Aamir Khan is reported to have said.

Amitabh Bachchan has earlier been the ambassador for Gujarat Tourism, and other Public Service Announcement campaigns such as the Polio Eradication programme.

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