The anthem PlayBold has been released by Royal Challenge during this cricket season echoing the voice of the nation in order to cheer and support the Indian cricket team. Bollywood music composer Salim Merchant has created the music for this anthem and Vishal Dadlani has lent his voice for it. The lyrics are by Sonal Dabral, chairman and chief creative officer, DDB Mudra Group.
The video, shot in Delhi, Mumbai, Kolkata and Chennai, has young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’. It stars cricketers Virat Kohli and M S Dhoni, who bring alive the passion of Indian fans. Released digitally, the video will be rolled out as a TVC during the two upcoming cricket tournaments, the ICC World T20 and the IPL, scheduled for the end of this month and the first week of April.
Let Your Passion Make It Count :