Theatres ki asalu janalu raavatledu. Yes idi nijame, at the same time, RRR, KGF, Vikram ee movies annitini janalu theatres lo ne repeat ga chusaru ga. So theatres ki janalu vastunnaru, kani vaalla choice of watching a movie maaripoindi. Ante, vaallakantu konni preferncelu pettukoni cinema la ki vastunnaru ippudu, appatlo laaga prathi friday cinema ki povadam tagginchesaru. Ivala asalu theatres ki janalu enduku raavatledhu, ane daniki unna reasons chuddam randi…
1. OTT
As usual OTT platforms.. Asalu enduku theatres ki raavali evaraina, release aina 2-3 weeks lo movie OTT platforms lo ki vachestunte… Meeru cheppochu theatre experience veru, OTT experience veru ani, manam enni chepinna audience vaallaki available lo unna options batti vaalla choice of movie watching ni select chesukuntaru…
2. High Ticket Prices
Okko cinema ki okko ticket price. Ye rojuna ticket hikes chesaro aa roje downfall start aindi theatres di.. Oka rendu moodu cinemalaki workout aindi ee concept, taruvatha nunchi ticket rates tagginchmani producers cheptunna, audience vinadam maanesaru, anthabetti theatres lo chudalsina karma maakenti, haayiga OTT lo chusukuntam ani cheppestunnaru audience open gaane… Mundhu producers production cost lu tagginchukoni, andariki decent rates lo ammithe, ee ticket hike kastalu, ee janthar manthar gaaradeelu cheyyalsina avasaram undadu…
3. Content
Inka cinema la vishayaniki vasthe, cinema lo vishayam unte janalu ippatiki theatres ki repeated ga vastunnaru, recent ga KGF, RRR, Vikram ila blockbusters aineve kadha.. Kani migatha movies ala untunaaya!!! Scrap content tho movies teesthu, audience theatres ki raavadam ledu ante ela, enduku raavali nuvvu vaalaki edoka kothadanam ivvanappudu. Ee rojullo andaru global content chustunnaru, manam inka aa rotta rod kathalu pattukoni movies tistunte janalu enduku chustaru, ilane scrap content movies teesthu pothe, inka anthe sangathalu… Audience ni ane mundhu manam elanti cinema teestunnam, ee cinema lo kothadanam unda leda anedi mundhu chusukovali…
4. Only Star Heroes
Janalu only star heroes movies ki aithene theatres ki pothunnaru. Almost chinna heroes careers OTT ki shift aipothai ilane unte, twaraga Cinema vaallu edoka decision teesukoni mundhuku povali. Lekunte big budget films anni theatres lo, medium & small scale movies anni OTTs lo release avutai. Appudu inka theatre business kosam andaru big budget movies ye tiddam ani kurchunte inka khel khatam dookhan bandh..
5. Global Exposure
OTT punyama ani, audience ki wide exposure vachesindi, almost world content antha mana mundhe undi, intha content mundhu theatre experience anedhi chala chinnaga aipoindi.
6. Single Screens
Chustunte future lo single screens, evi undav emo.. Aa single screens place lo malls, hotels uu vachestai emo. Antha multiplex culture, single screens business chinna chinna ga dead aipothundi. Deeniki evarini blame cheyyali? Meekemaina telsaa…
7. Greedy Film Producers & Stars
Cinema lo content ela unna, remunerations matram oka range lo untai, and cinema lo vishayam kanapadadu kani budget matram vammo, antha ayyindi intha ayyindi ani cheptaru. Moreover, production control anedhe undatledu ee rojullo, minimum small scale movie ki kuda kotlu petti teestunnaru, and inka star hero movie budgets aithe akkadekkado untai… Ee production cost ni control cheyyadaniki, konthamandi producers thelivi ga, distributors ki exhibitors ki, OTT ki mundhe baari rates tho ammesi save aipotharu, ikkada veelu save avtaru kani akkada vaallu bali kaavadam valla automatic ga theatres debba tintunnai. Andariki oka rupai vache le business plan ready chesukunte manchide gaa.. Of course ala ey businessman alochinchadu, at the end manaki 10 rupees ekkuva raavali, vaadiki em raakapoina manakenduku ane laane untadi.
Asalu bayamestundi, theatres ye kanapadavu emo ani next 15 years lo.. Mana pillalu andaru phones lo ne cinema lu chustaru emo.. Just cinema gurinchi ane kaadu, ilane chinnaga chinnaga anni eradicate aipothai, twaraga action teesukokapothe… Save it when you can, we can’t do anything after it’s gone.
Long Live Cinema. Long Live Theaters.
