The new Royal Challenge sports drinks urge people to be daring and dashing without bothering about the consequences one might face during their trials. It is all about making bold choices and going forward without fear.
The beautiful opening lines from the commercial go as “Jis desh ki ragon mein khoon se zyada cricket daudta hai. Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se. Ansune anjaane par kisi se kum nahin” The lines which convey that all the sports in India except cricket is hardly given a damn, the struggle these athletes go through facing all the odds and are hardly given any attention. They might not have packed stadiums but still give in their best. It is only because they are ‘made of bold’.
With Virat Kohli giving a voice over for this one, the commercial not gives us a look into the athlete’s training life, but also makes us understand what it takes for them to be so ‘bold’
“Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes,” says Indian star cricketer, Virat Kohli.