On first thought, a laundry detergent commercial may not seem like a place for any message about race whatsoever. But as the blog Shanghaiist reports, a company in China apparently decided blatant racism was the right way to sell laundry detergent.
The ad, for Qiaobi laundry detergent, starts with a woman doing her laundry, when a paint-splattered black man appears. The woman signals him to her washing machine, then stuffs detergent in his mouth and pushes him into the machine. After the wash is done, a young, clean Chinese man rises out of the machine.
There’s not much to explain here. This ad is blatantly racist. (And based on a similar Italian commercial.)
But it’s also a reminder that attitudes over race and skin color in China can be very bad. Shanghaiist explained:
Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as “dirty” simply because of their skin tone.
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